User Experience (UX) is where Business, Technology and Users meet. Each of these entities have different wants and needs.
- Business: Its primary purpose is to sell a product or service to make a profit.
- Technology: It needs to be designed, developed and maintained by specialists.
- Users: They have problems that need to be solved and have finite resources.
UX, UXO, SEO and SMM
“Great UXO is great SEO, but great SEO is not necessarily great UXO.”
User Experience (UX) is related to a customer’s thoughts and feelings as they interact with your company’s products, systems and services. User Experience Optimization (UXO) is a set of tools, strategies and systems put in place to improve overall user experience. UX is about the emotional attachment to a product, service or brand. UXO is designed to improve and increase positive emotional connections toward a product, service or brand. Search Engine Optimization (SEO) is a series of strategies that have one primary goal, which is to rank high in search engines like Google, Bing and Yahoo. Social Media Marketing (SMM) is the use of social media, like Facebook and Twitter, to retain customers and find new ones. SEO and SMM have their purpose, and there are many SEO and SMM strategies that are rolled into UXO. SEO is primarily focused on search engines. SMM is primarily focused on social interactions. UXO is primarily focused on customers. The primary purpose of any marketing strategy is to get people to buy your product or service. UXO is a thorough and comprehensive approach to doing this.
UXO Design Services
Our primary goals are to improve user experience and customer satisfaction. There are 9 separate concepts that when combined make up User Experience Optimization (UXO). We provide consulting services in these nine areas:
- Brand Management
(Domain Management, Newsletters, Podcasting, Reviews, Social Media Marketing, Videos)
- Content Management Systems (CMS)
(Website Development, Data Management, Access Management)
- Customer Relationship Management (CRM)
(Customer Sales and Support Systems, Software Development, Database Development)
- Information Architecture (IA)
(Data Flow, Data Structure, Database Design)
- Information Design / Visual Graphics
(Graphical User Interface (GUI) Development, Ads, Banners, Book Covers, Flyers, Graphs, Headers)
- Interaction Design (IxD)
(Call to Action, Content Development, Navigation)
- User Interface Design (UI)
(Forms, Pagination, Photo Galleries, Progress Bars, Sliders, Tables, Widgets)
- Knowledge Management (KM)
(Crowdsourcing, Intellectual Property Management, Training Systems)
(Accessibility, System Modifications, User Testing)
UXO Design Service Area
UXO Design is based in Indianapolis, Indiana. Any projects that require face-to-face meetings or in-house development are currently restricted to the greater Indianapolis area, including:
Alexandria, Anderson, Arcadia, Avon, Bargersville, Beech Grove, Brooklyn, Brownsburg, Carmel, Chesterfield, Cicero, Clayton, Clermont, Cloverdale, Cumberland, Danville, Edgewood, Edinburgh, Elwood, Fishers, Fortville, Franklin, Frankton, Greencastle, Greenfield, Greenwood, Ingalls, Lapel, Lawrence, Lebanon, Martinsville, McCordsville, Meridian Hills, Monrovia, Mooresville, Morristown, Nashville, New Palestine, New Whiteland, Noblesville, Pendleton, Pittsboro, Plainfield, Princes Lakes, Shelbyville, Sheridan, Southport, Speedway, St Paul, Thorntown, Trafalgar, Warren Park, Westfield, Whiteland, Whitestown, Zionsville, Boone County, Hamilton County, Hancock County, Hendricks County, Johnson County, Madison County, Marion County, Morgan County, Shelby County, and the following townships: Adams, Addison, Anderson, Ashland, Baker, Blue River, Boone, Brandywine, Brown, Buck Creek, Center, Clark, Clay, Clinton, Decatur, Delaware, Duck Creek, Eagle, Eel River, Fall Creek, Franklin, Green, Gregg, Guilford, Hanover, Harrison, Hendricks, Hensley, Jackson, Jefferson, Lafayette, Lawrence, Liberty, Lincoln, Madison, Marion, Middle, Monroe, Moral, Needham, Nineveh, Noble, Noblesville, Perry, Pike, Pipe Creek, Pleasant, Ray, Richland, Shelby, Stony Creek, Sugar Creek, Union, Van Buren, Vernon, Warren, Washington, Wayne, White River, and Worth.